a cross-scientific approach to sustainability


CAKEs mission: to contribute to speeding up the transition towards a zero emission society, combining excitement with responsibility. Developing light, quiet and clean electric off-road performance bikes, requires a cross-scientific approach to sustainability. To promote the competence and guidance needed in terms of sustainability, in the areas of clean technology, ethical conduct, circularity and life cycle perspective, to the benefit of people and planet, CAKEworks is born. CAKEworks gathers a variety of competencies to coach and lead processes at CAKE, to minimize footprint, now and in the future.

The beauty of being able to share the outdoors with respect, riding a bike without air or sound pollution is a big step forward. That said and progressively improving the cleanliness, there are of course additional dilemmas. Matters of safety and speed, sharing space or the evident destruction of wheels grinding through the sensitive ground, are other aspects where we need to take responsibility.

Speaking about electricity, it´s not a clean choice by automation. Extracting elements, processing material, manufacturing, transportation and use are examples in need for electricity and depending on the source, it might be more or less sufficient, in regards to sustainability.

CAKEworks is active in a number of ways to accelerate and to improve initiatives to minimize footprint, in the transition from combustion to electric. It´s not going to happen overnight, it´s a process and the more people and organizations committed to making a difference, the sooner we will get there.

The formation is lead by Mr. Niclas Ihrén; an expert and management consultant working with sustainability, corporate responsibility, radical innovation and strategic communication, internationally.

In line with the CAKE mission: inspiring towards zero emission, combining excitement & responsibility, there are numerous actions being taken. Aside from the actual product being electric, the bikes, their construction, choice and use of material, power and charging, recycling and post life aspects are all parts of the considerations.

To support the big initiatives, joining a movement that we are all obligated to, collectively moving forward, we are using the 17 global goals*, set up by UN, as a compass. From these 17 goals, we have picked 5, that suits what we do the best and where we are likely to do the best possible impact.
Everything is not going to happen at once and we need to plan our actions in stages with perseverance, to create true change and improvements.

All CAKE initiatives have a short, mid and long term target. *The Sustainable Development Goals are a collection of 17 global goals designed to be a "blueprint to achieve a better and more sustainable future for all". The SDGs, set in 2015 by the United Nations General Assembly and intended to be achieved by the year 2030, are part of a UN Resolution called "The 2030 Agenda".

CAKE on sustainability & the global goals

3 good health & wellbeing

long Term:
Establishing a fully motorized ”peoples activity”, promoting fun and action, training and racing, promoting sustainability without disturbing or polluting (some overlap to gender and race series).

mid Term:
Setting up tracks and trail riding for training at various places in numerous countries.

short Term:
Opening the first public CAKE track and enduro facilities.

5 gender equality

long Term:
Gender and holistic equality, by developing light, silent and easy to ride vehicles, the barriers of gender and age evaporates.

mid Term:
Launching the gender and age independent global race series (handicap/thing golf).

short Term:
Initiating women's program around the globe.

7 clean energy

long Term:
Leading the way towards a broader movement of off-grid solutions based on renewable energy and fully electric vehicles and tools.

mid Term:
Globally offering a solar panel/power station, for clean and independent off- the-grid charging.

short Term:
All electric motorbikes serving as a power bank on wheels, offering electricity for tools used for example by craftsmen or emergency/rescue personel.

12 responsible consumption

long Term:
Offering an assortment of rental packages to maximise usage efficiency during the product lifecycle.

mid Term:
Pre-marking all different alloy parts, for recycling without a monetary, efficiency or environmental loss with the aim of vehicle being a 100% recyclable.

short term:
Offer top class service and repair inorder to lengthen the product life cycle and continuously improving the quality of the bikes for example by changing to hydro powered battery cells.


Niclas Ihrén

head of CAKEworks

Niclas is recognized as one of the most influential thought-leaders on sustainability in business in the Nordics. Currently the CEO of strategy consultant Matters Group with a vast experience from; Tällberg Foundation, Global Utmaning/Global Challenge, World Climate Solutions, World Ecological Forum to mention a few.


Eva Karlsson

member of CAKEworks

Eva is the CEO of Houdini Sportswear: An outdoor apparel innovator committed to change, product excellence and sustainability.


Mia Hesselgren

member of CAKEworks

Mia is a senior design strategist and researcher at KTH (Royal Institute of Technology) focusing on sustainable transitions including transportatio